ESG and Sustainable Communications
Establish and Communicate your sustainable practices
ESG and sustainable practices in today’s corporate world are vital. ESG also known as CSR are the different environmental and social efforts that your company puts in place in order to make society and your local area a better place. Communicating your social and environmental strategy will benefit your company and increase your outreach to different publics. This will diversify your workforce and create transparency in your practices. Over the last 10 to 15 years, the importance of having a social and corporate policy has increased. This comes at a time when environmental, social, and technological issues are part of daily life.
Difference between ESG and CSR ?
ESG (Environmental, Social, and Governance) and CSR (Corporate Social Responsibility) are both frameworks used by companies to address their social and environmental impact. Companies often adopt CSR voluntarily as a broad commitment to ethics, philanthropy, and community engagement, motivated by their values or desire to enhance public image. ESG, on the other hand, is a more structured, data-driven framework used by investors and stakeholders to assess a company’s performance in key non-financial areas,environmental impact, social responsibility, and governance practices. While CSR focuses on doing good, ESG emphasizes measurable risks, opportunities, and accountability.
CSR is about intention and image, ESG is about data, accountability, and long-term risk management.
The aim to Communicate your Sustainable Practices
The aim to communicate your sustainable practices is to increase your company’s visibility towards different publics. Publics who may not be your typical client and to show transparency in your business practices.
Here are three case where companies can establish such policy in their sector
-An oil and gas company can promote its company through recruitment of local talents and giving back to the local community in funding schools and universities. In the case that they want to do a transition into more renewable energy they can communicate it through content creation and PR campaigns in order to communicate effectively their environmental transition.
– Real Estate Development companies can align their strategy into the usage of renewable material and energy in their real estate developments. Promote their actions in their struggle against the housing crisis that is a major problem in the UK and Europe as a whole.
-Food and Wine companies can promote their company through the recruitment within the local community and foreign talents. Work with local schools to fight against child obesity and local authorities to cooperate against the negative effects of alcohol consumption.
How can we help you in Establishing an ESG strategy and Communicate your Sustainable Practices
We will work with you on establishing and communicating your environmental social and governance values in today’s corporate world. Communicating on these issues can appear politically oriented. That’s where we come in to frame it so it aligns with your values and vision.
Working on your Social and Environmental strategy in 3 steps:
Audit: We will first audit your company and learn more about how and what we can communicate.
- What do you offer
- The story behind the creation of your company
- See what is the current process in terms of recruitment, business practices and company governance currently in place.
Proposal:After auditing your company we will submit to you a proposal with a detailed action plan with a 12 months roadmap with the deliverables.
The action will be the following:
Digital communication services: Website and SEO consultancy where we will work on improving the user experience on your website and make your environmental and corporate values more visible.
Content creation and strategy: We will work and generate awareness of your company through content creation on social media that is aimed at a B2B and B2C audience. We can work with local and international markets such as English, French, Spanish and Portuguese speaking markets. We aim to create content through different channels such as video, social media post within a full strategy that will bring traffic and visibility to the relevant audience.
Business development and public relations: The last pillar of our service is to create face to face interaction and communication of your business and your social and corporate strategy. We provide press releases, create newsletters, and represent your company at trade fairs and strategic meetings with chambers of commerce and key associations.
Monitoring of the results: During the entire time of the campaign we will monitor the performances with a detailed monthly report. The report will have all the detailed actions that have been undertaken and the metrics. Transparency and results based work is part of our values and this is how we build good business relations with our client.
How much are our services ?
We believe in offering accessible consultancy prices and are beneficial for both parties : us, the service provider and the client. We work on a retainer model that is adapted to the required workload and bonuses based on the results that are agreed at the proposal stage. On average we will charge a retainer between £2000 and £5000 depending on the project needed.
If ESG and CSR communications is something that you are looking to integrate within your company, please contact us and we will be delighted to talk to you about it.